Last Updated: 28/05/2021
Protection of your personal data is important to us. In this Privacy Statement we (“AkzoNobel” or “we” or “us”) explain how we process your personal data online and offline:
- through our websites (“Websites”);
- through our apps (“Apps”);
- through our social media channels (“Our Social Media”);
- through email messages that we send to you that link to this Privacy Policy (“Emails”);
- through services we provide to you (“Services”).
1. Why do we process your personal data?
We may process your personal data for the purposes described below.
1.1. To respond to your queries or communicate with you
We may process your personal data to respond to your inquiries and fulfill your requests, when you contact us via one of our online contact forms or otherwise (e.g., when you send us questions, suggestions, compliments or complaints, or when you request other information about our Services). We may process your name, title, (business or private) contact details (including your email address, telephone number, name of your company) and any other information that you may provide to us in the open field entry of the contact form.
We process this information based on your consent, which can be withdrawn by you at any time.
1.2. For surveys or other (marketing) communication
With your consent, we may process your personal data to send you surveys on our products or Services, marketing communication, or to keep you updated on events, special offers, products and Services of AkzoNobel that may be of interest to you.
We may create profiles and analyze your interactions with our Services. This way we learn about your interests and can customize our communication to meet your personal interests.
We process your name, your email address and other (personal) data you may have shared with us.
We will engage in this activity with your consent, which can be withdrawn by you at any time.
1.3. For the development and improvement of products and services
We process aggregated personal data for various AkzoNobel business-related purposes, such as developing new products and Services, for enhancing, improving or modifying our Websites, Apps and other digital channels, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.
When possible, we use aggregated data. Sometimes we process personal data such as your name, your email address, your IP address, gender, place of residence, digits of your zip code and any other information mentioned in this Statement or otherwise provided to us by you.
We engage in these activities to manage our contractual relationship with you and/or because we have a legitimate interest.
1.4. For the technical and functional management of our Apps or Websites
When you use our Services, we may collect certain information automatically from your device. We process this information to help you find information in a quick and easy way and to improve access to and functionality of our Websites, Apps or other digital channels.
The information we collect automatically may include information such as your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location), and other technical information. We may also collect information about how you interacted with our Services, including webpages you accessed, and links clicked.
We process this information for our legitimate business purposes.
1.5. When you create an account with us, to administer the account
Upon your request, we can create a personal account for you to make the purchasing process easier for you.
In that case we need to process your name, email address and any other information that is required for account creation. We also process your display name and your login data.
We process this information based on your consent, which can be withdrawn by you at any time.
1.6. When you purchase products, to process your order and manage our relationship with you
We use personal data to process your purchase and to deliver your order, to report the status of your order and to contact you about the transaction.
For this purpose, we may process your name and address, contact details such as telephone number or e-mail address, credit card or other payment information, your acceptance of our applicable terms and conditions, and whether you want to receive our newsletter. We will also process information about what you have purchased from us and information through your registered interactions with AkzoNobel websites and apps (for which we may use cookies), your shopping history, both online and offline (when making a purchase from a store).
We process your personal data to carry out our purchase agreement with you and to deliver your order to you.
1.7. If you participate in prize contests, events, competitions, promotions and/or games of chance, to administer your participation
With your consent, we can send you emails with promotions and invitations to participate in prize contests, events, competitions or games of chance.
If you choose to participate in one of these activities, we need your personal data to be able to organize this. If you participate in any of these activities, we need your personal data to announce when you are a winner, to distribute the prizes and to measure the response to prize contests, events, competitions, promotions and or games of chance.
We process this information based on your consent, which can be withdrawn by you at any time.
1.8. Compliance with laws and legal obligations and protection of AkzoNobel assets and interests
We will process your personal data as appropriate or necessary (a) under applicable law, including laws outside your country of residence and including e.g. counterparty due diligence, money laundering, financing of terrorism and other crimes; (b) to comply with legal obligations; (c) to respond to requests from public and government authorities; (d) to enforce our terms and conditions and other applicable policies; (e) to protect our assets and/or operations; (f) to protect our rights, privacy, safety or property, and/or that of yours or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. We may also process aggregated data for audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements, for fraud and security monitoring purposes, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
If so required, we may process your name, your contact information, your correspondence with AkzoNobel, your use of any of our products and/or services and any other information mentioned in this Statement or otherwise provided to us by you, if such is required for one of the purposes mentioned in the previous paragraph.
We may process this information to comply with a legal obligation (a, b and c).
We may process this information for our legitimate business purposes (d, e, f and g)
1.9. If you use our Apps, to share your content
We may process your personal data if you use our Apps or Services, to save and share images, videos or other user generated content to enable you to share the data. In this instance we may process metadata within these images, videos or other user generated content (which may include GPS location data and device identifiers depending on your device’s privacy settings) and such personal data as is included within the content of the images, videos or other user generated content. This may even include special category personal data (such as may be determined from a person’s appearance on a photo or video, if voluntarily uploaded by you through our App). We may also process data that you provide to us via your social media accounts.
Should you wish to share any personal data concerning other persons than yourself through one of our Apps (e.g. through a photo or video), you should ensure that those other persons also consent to their data being uploaded to the App for the purpose of being shared. If you share a link through the App, this link may also be visible to others.
We process this information based on your consent, which can be withdrawn by you at any time. We may also process the content you share through the App to improve our products, websites and apps. If we do so, we process this information based on our legitimate interest – i.e. to improve our products and to improve customer engagement.
In general, we will use the personal data we collect from you only for the purposes described in this Privacy Statement or for purposes that we explain to you at the time we collect your personal data. However, if permitted by applicable data protection laws, we may also use your personal data for other purposes, provided they are not incompatible with the purposes we have disclosed to you.
If you provide us with information about someone else, please ensure you have that person’s permission to do so for the purposes detailed in this Privacy Statement. By providing personal data relating to another person, you confirm that you have their consent to do so or are entitled to consent to the processing on their behalf (for example for children for whom you have parental or guardian responsibility).