your client flawless results with shades made for modern and traditional homes! Read on to find out more, and see what your fellow Decorators have to say about Weathershield.

colour specialists at the Global Aesthetic Center, they offer us a window into the changing sentiment of the age. Over 20 years, we’ve seen a dramatic shift towards neutral, natural colours – a trend that reaches a pinnacle this year with a ColourFuturesTM story that is inspired wholly by nature. [video width="1080" height="1080" mp4="/wp-content/uploads/2022/09/Logo-Celebrating-CF20-years.mp4"][/video] It is well known that what happens in society influences our opinion about how we live in the build environment and our homes. For a paint manufacturer like AkzoNobel it is very important to know in advance which colours people will like in the future. Each year AkzoNobel’s Global Aesthetic Centre invites an international group of design and trend experts to come together and discuss and forecast colour trends otherwise known as the Colour Futures project. What follows is the journey trends have taken from 2004 to 2023. Apart from five/four dominating trends, every year, one central idea is identified that connects these trends: 2004 BALANCE  In 2004, the central theme was balance, reflecting the modern urban professional’s need for relaxation and highlighted the prevalence of aqua blue. 2005 VITALITY  2005 was all about vitality, living life to the fullest and soaking up different cultures with the bright optimistic oranges as the focal point. 2006 RESTORATIVE  In 2006, the forces of nature like hurricane Katrina sobered our mood as a whole with a tendency towards restorative yellow and neutral tones. 2007 URBANISATION  In contrast the 2007 pallets of intense urban colours, showcasing a masculine cool pink, reflected worldwide creativity in innovation. 2008 GLOBALISATION  Globalisation and China's rise to economic and Olympic superpower status pushed Imperial yellow into the spotlight in 2008. 2009 RESPONSIBILITY  2009 was a pivotal year with global economic turmoil forcing us to reassess our aspirations. Jade green perfectly captured this mood.   2010 RECLAIM  As 2010 sailed into view, the effects of the credit crunch was visible. The need to reclaim the control of our lives was symbolised by a clear light blue. 2011 APPRECIATION  The first rays of hope returned an appreciation of what we had in life translated into a friendly sunshine yellow in 2011. 2012 POSSIBILITIES  In 2012, our renewed confidence built a world of possibilities. Red, symbolizing energy and urgency, was the colour that clearly expresses this. 2013 CONNECTIONS  Blue as the colour of communication and trustworthiness, the indigo blue of 2013 underlines the idea of network and dialogue, a greater understanding, and the importance of worldwide connections. 2014 UNLOCKING POTENTIAL By looking at what's fresh in 2014, we can unlock the potential that is around us, teal green is chosen for versatility and universal appeal. Teal is a gentle yet sophisticated blue-green that could be used as a richer alternative to turquoise. 2015 EVERYDAY + For 2015, the overriding mood is one of both searching for and finding that extra which makes the difference to our lives. After years of pro-actively looking for, connecting and un-locking our potential, 2015 is about that added refinement: putting the + into the everyday. It’s about finding the wonderful in the normal: the magic in the everyday. By exploring under-utilized spaces, as well as our relationships both with each other and with our environment as a whole, we are learning to look at the world around us in new and unique ways. We are finding new, subtle ways to add colour to our lives, with a renewed emphasis on developing a more caring, sharing environment for all. Sustainability is now a requirement rather than a preference; and it needs to be backed up by genuine commitment. It’s a reaction against consumerism; a celebration of difference and the wisdom to be found in unique, individual stories. Copper Orange, Copper Blush conveyed a heartfelt optimism with its warm, encouraging tones that play into the theme of ‘Everyday Plus’. 2016 LOOKING BOTH WAYS  This year, we find ourselves at a unique crossroads in time. We are at a interesting point where we can see the advantage both of tradition and also of modern innovation, where the importance of weighing up opposite opinions and views has never been stronger. Digital and modern techniques are here to stay but we look for inspiration from the past to be able to design for the future. This theme of duality is the driving influence for 2016. For instance, we live in overcrowded urban areas where we lack darkness during the night, yet research shows that we need the dark. Similarly, we live structured lives but need to escape the grid to remain ourselves, or for example technology is now so much a part of our lives that we enjoy a printed book or pencil and paper. Opposites are seen in all our trends–Heritage and Future, Dark and Light, The Grid and Letting Go and Words and Pictures. Ochre Gold: This year Cherished Gold offered consumers vibrancy and earthiness in equal measure – a perfect epitome of the ‘Look Both Ways’ theme. 2017 LIFE IN A NEW LIGHT, things that make life worth living.  We yearn for connection, simplification, recognition, a slow pace of life and sharing, for simple, restful colors we understand and recognize. Colors that have a history and a meaning, that works without effort. A color that is soothing and restful. Blue is the Color of life; it’s the ink we write with, the clothes we wear, the sky we gaze at, the water that revitalizes us and the flowers that make our world brighter. Blue is always there in every aspect of our lives, in the past, the present and it’s still there in the future. Denim Drift is a timeless and versatile blue that takes on a different characteristic depending on the light, color combination and situation. The grey-blue depth of Denim Drift defined the ‘Life in a New Light’ theme, with its qualities of clarity and timelessness. 2018 A WELCOME HOME  As life gets faster, now is the time to choose to press pause. As we find ourselves part of more conversations, we need to give ourselves permission to take a step back. Our home needs to be a place where we can turn down the noise, where we can nurture our values and recharge. This can be our sanctuary where we can all look forward to... A WELCOME HOME Heart WoodTM references the tactile qualities of natural wood and has a soft pink tone that captures the essence of ‘A Welcome Home’ 2019 LET THE LIGHT IN  People are feeling energized and ready for action. We want to create a space that reflects a sense of awakening and that embraces our new spirit of positivity. We want homes where we can turn our thoughts and dreams into actions, where we can invite others to join in, where we can… LET THE LIGHT IN This years CoY, SPICED HONEY is inspired by the varied tones and properties of honey and truly reflects the optimistic mood of ‘Let the Light in’. Truly versatile and contemporary, our Colour of the Year for 2019 complements a broad spectrum of life and interiors styles and is the ideal choice for reflecting our new sense of optimism. Spiced HoneyTM has a warm amber tone that perfectly captures our ‘Let the Light in’ theme. It can be calming and nourishing, or more stimulating and energising, depending on the light and colours surrounding it. 2020 THE HUMAN TOUCH We are looking for a place where we can contemplate our future, consider our purpose in this brave new world. Where we can better connect with our friends and family, our surroundings, with nature. Where we can express ourselves, be ourselves. We are looking to give our homes...“The human touch” Our CoY2020 is a soft, fluid shade reminiscent of the colours of the morning sky. It perfectly encapsulates our desire to treasure our most human qualities. Its effect changes depending on the colours it is used with, making it a beautiful versatile shade that gives our homes ‘The human touch’. Tranquil DawnTM has an air of calm and clarity that perfectly reflects our theme. Inspired by the dawn horizon, it is a delicate, fluid shade that sits somewhere between green, grey and blue. 2021 THE COURAGE TO EMBRACE CHANGE When times are changing and the world seems unstable, we want to feel the ground beneath our feet. We need to take comfort in the stability of the simple things around us – the resilience of nature; the solidity of the earth; the sanctuary of our homes. This year, we’ve chosen a natural, neutral Colour of the Year that can give us a strong foundation. An empowering, earthy colour, evoking stability, growth and potential, it helps create an environment that gives us the courage to embrace change. Brave GroundTM is a bolstering, balancing shade that connects us back to nature and the simple things. A warm, natural neutral, it allows other colours to shine and provides a firm foundation for living. An empowering, earthy colour, evoking stability, growth and potential, it helps create an environment that gives us the courage to embrace change. 2022 A BREATH OF FRESH AIR  We’re at a turning point. The effects of a global pandemic have shone a light on all aspects of our lives – social, economic, environmental – and acted as a catalyst for new ways of thinking. The need for a life audit has suddenly been supercharged, as we’ve come to a deeper understanding about what really matters to us and the wider world. After a spell of feeling shut in – both literally and metaphorically, we also crave expansion – the great outdoors, the open air, a sweep of limitless sky. We want to feel released and revitalised; to look out and bring in new ideas, a bright outlook and flashes of joy. As the clouds clear, it’s time for a fresh approach to everything. Bright SkiesTM is an airy, light blue that’s fresh, open and good for the soul. Reflecting the limitless skies around us, it brings a hint of the natural world inside and can bring any living space to life. It’s also a colour that works with a host of other shades – from soft neutrals to joyful brights. 2023 SEEDS OF WONDER The humble seed is the magician of the natural world. Designed to fly with the wind, to grow with the rain, to feed the little plant it contains, it’s a mighty resource in a tiny skin; a transformation waiting to happen. We’ve taken Seeds of Wonder as our theme this year to inspire you to capture the magic of nature and bring it into your home. Just as one tiny seed turns into a towering tree, so the kernel of a decorating idea can become something wondrous and change the way you feel. Itʼs all about feeling the magic of nature and bringing it into our homes. Wild WonderTM is a positive, glowing and natural tone that, by connecting us with the natural world, can help us feel better in our homes. And so the story continues. Let's see what 2024 will bring…    

reflects the wonders of nature. Inspired by the warm tones of harvested crops, it brings energy, positivity and a connection with the natural world to our living and working spaces. Used alongside our new complementary palettes, Wild WonderTM is the perfect colour for updating interiors and exteriors, and boosting the value of buildings across a wide range of sectors. PALETTES Each of our four new palettes has been built around Wild WonderTM, offering a variety of colour combinations that reflect the versatility of the natural world. Just as different land- and seascapes in nature inspire different emotions, so these palettes can help create different moods in interiors and exteriors across every sector, inspiring both clients and users. And it’s a shade that can open up and revitalize your client's homes. Does your client want this colour in a specific finish? • Dulux Trade Scuffshield - Ultimate Scuff Resistant Technology making it perfect for use in high traffic environments. • Dulux Trade Easycare Diamond Matt - Ideal for high traffic areas, walls & ceilings this has superior durability and scuff & stain resistant. • Dulux Trade Diamond Satinwood - Ideal for high traffic areas, wood & metal with superior durability and cross linking technology. • Dulux Trade Diamond Eggshell - Eggshell finish for high traffic areas & woodwork that actively repels stains with great opacity. • Dulux Trade Vinyl Matt - Excellent application for interior walls and ceilings with a matt finish. • Dulux Trade Vinyl Soft Sheen - Tough and washable mid-sheen finish for interior walls and ceilings. • Dulux Trade Quick Dry Satinwood - Advanced water based technology that has great flow, ideal for interior wood & metal. • Dulux Trade Quick Dry Gloss - Longer lasting whiteness thats durable to knocks, a high sheen finish ideal for interior wood & metal.  

those results:

busy, modern life. To celebrate the launch of our new durable luxury paint - Heritage, we asked Irish decorators to test it out and let us know their thoughts. Find out more on www.duluxheritage.ie I cannot believe how good this paint is - EXCEPTIONAL!  "Would highly recommend. Very easy to apply, good finish and confident using it. Would recommend to all householders" Amby Miley, Wicklow "I cannot believe how good this paint is - EXCEPTIONAL!", Tommy Mulligan, Kildare Super coverage – just EFFORTLESS "Would highly recommend to future clients. Heritage is so nice to apply! The spread and flow was just perfect. It is so easy to use and flows so well with super coverage – just EFFORTLESS", Turlough Donegan, Offaly "Once the Eggshell is thinned out it's great. Top marks overall for range, would recommend to my clients", Shane O'Mahony, Dublin I'm totally blown away! "Very impressed! I'm totally blown away by the new Dulux Heritage! As always when using paint for the first time, I look out for 1) Opacity 2) Flow, and 3) Texture. The Dulux Heritage range has ticked all the boxes. I am extremely impressed with the smooth finish on the wall, especially after the second coat. It genuinely looked and felt like velvet on the walls when finished. Dulux Heritage is a 10 out of 10. I would highly recommend this paint going forward to designers, clients, and fellow decorators as it helps create a luxurious feel to a project." Aaron Joyce, Westmeath Better than other premium brands in the Irish market "Heritage Velvet Matt is the Best product I have ever used even much better than other premium brands in the Irish market. Loved coverage + flowed beautifully, Lovely to apply. Would have got away with one coat", George Tobin , Dublin Home owner was seriously impressed! "The finish of the product in the house was second to none. Home owner was seriously impressed", Ray O'Brien, Wexford

building industry’s impact on the environment. Airsure Diamond Matt is BREEAM2 and LEED3 compliant, and classified as low emissions4 - offering great quality, performance and coverage, while helping to minimise the impact on indoor air quality4 and deliver your sustainability objectives. Whether you are a decorator looking to offer more sustainable options for your clients, or a specifier working on a project with ambitious sustainability targets, together we’re working towards a better future for our planet. Airsure Diamond Matt is available in the full Dulux Trade tinted colour range and provides the same tough, durable finish as Diamond Matt, with scuff, scrub and stain resistant technology that means it meets Class 1 ISO 11998 and Type C BS 7719 scrub ratings. It is also available in Readymixed Pure Brilliant White and RAL 9010.

when applied to difficult substrates. Typical substrates include ceramic tiles, melamine, glass, anodised aluminium, aged gloss paint, stoved enamel and powder-coated metal. When using Dulux Trade Super Grip Primer over melamine or powder-coated metal, light abrading of the surface is recommended before application of primer. This product is recommended for interior and exterior use. Super Grip Primer Key Benefits: Water-Based. For surfaces such as ceramic tiles, laminates & glass. Provides good adhesion on problem surfaces. Interior and exterior use. Coverage up to 18m2 per litre.   Click here to download the Technical Datasheet Another product that may interest you is the Stain Block Primer. Stain Block Primer Key Benefits: Interior walls & ceilings. For stains including smoke damage, nicotine & inks. Seals powdery surfaces, limewash & distemper. Coverage up to 14m2 per litre. Click here to download the Technical Datasheet

surfaces •Touch Dry - 1-2 hours dependent upon temperature / humidity •Recoatable - 2-4 hours •Thinning - This product should not be thinned •Application - Brush Key Benefits •Provides a fashionable satin finish. •Quick-drying and easy to apply •Up to 6 years lasting protection. •Contains fungicide to help protect against the disfiguring effect of mould growth on its film. •Available in over 620 colours

choosing colours, it's important to understand that shades will also affect the appearance of your home. Light and muted shades will make your house seem larger, whereas darker tones will make your home seem smaller. Dark shades on trim, however, provide a pleasant contrast and draw attention to detail. Painting the window reveals in the same colour of the windows will give the impression that your windows are bigger. Our full Weathershield exterior paint colour range includes muted shades, which are very well suited to our grey Irish light. While it may seem strange at first, you want your houses outside to match and harmonise with the inside. By doing this, you give your home a more welcoming, warm feeling. Your interior paint and the colour of your furnishings should always play a role in the decision-making regarding the exterior of your home, just as your exterior should have a degree of influence over the inside. Finally, have fun with choosing your colours, but be sure that your colours complement one another and that they are not too busy or distracting. Click here to find out more here

easy to use

for interior wood & radiators

still drying out. Key Benefits: • High opacity • Good coverage & application • Ideal for new plaster • Water based • Decorators' choice for best coverage.

Superior Colour Retention •  Fast Shower Resistance   Unpredictable weather demands more from exterior paint. That’s why Dulux Weathershield is the most trusted choice for Irish homes.  

range of everyday and specialist paint finishes that professionals can always rely on. The Diamond Range from Dulux Trade will help professionals make their great work last even longer. This year Dulux Trade launched Diamond Satinwood a unique water-based product with exciting new technology from the experts at Dulux. The secret to Dulux Trade Diamond Satinwood is our exclusive Cross Linking Technology, involving a unique form of latex that binds and cross links the paint as it dries, for extra toughness and durability. Key Benefits: ♦ A stunning DIAMOND-tough satin finish. ♦ Resists everyday scruffs and knocks. ♦ Suitable for wood and metal surfaces. ♦ Resistant to human grease which breaks down the surface of paints. ♦ 100% waterbased technology. The new Dulux Trade Diamond Satinwood. A water-based product with a new technology which means you get an excellent flow, great adhesion and a smooth finish.   New Diamond Satinwood is designed to be used in high traffic areas, such as corridors, stairways and access areas, while having the added benefit of being quick drying with low odour. With a professional aesthetics finish and non-yellowing water-based technology, it has never been so easy to switch to water based paints. View Terms & Conditions for the voucher here

Key Benefits: • Super Smooth finish • No sanding • Paintable in minutes • Proven The Trade's Best Fillers* • Will not shrink or crack • For use both inside and outside • For repairs to plaster,wood,brick ,stone & concrete   *independently tested

Vinyl Matt Key Benefits: • High opacity • Excellent application & finish • Great cut in & touch up • Superior coverage, up to 17m2 per litre   Vinyl Soft Sheen Key Benefits: • Tough washable finish • Soft mid-sheen finish • Superior coverage, up to 16m2 per litre

Coverage: up to 12m2 per litre         Quick Dry Gloss Key Benefits: • High Gloss finish • Longer lasting whiteness (non-yellowing) • Great flow and levelling • Duarable to knocks • Coverage: up to 12m2 per litre     Quick Dry Undercoat Key Benefits: • Advanced 100% waterbased technology • Great flow and levelling • Durable to knocks • Coverage: up to 10m2 per litre       LOOKING FOR A DIAMOND FINISH?* The secret to Dulux Trade Diamond Satinwood is our exclusive Cross Linking Technology, involving a unique form of latex that binds and cross links the paint as it dries, for extra toughness and durability. The new Dulux Trade Diamond Satinwood. A water-based product with a new technology which means you get an excellent flow, great adhesion and a smooth finish. Key Benefits: ♦ A stunning DIAMOND-tough satin finish. ♦ Resists everyday scruffs and knocks. ♦ Suitable for wood and metal surfaces. ♦ Resistant to human grease which breaks down the surface of paints. ♦ 100% waterbased technology. *Dulux Trade Diamond Satinwood not included in Double Points for 1 October 2019-31st December 2019

welcome you into the New Year with us. Since its launch in 2017, the Dulux Trade Points Programme has grown from strength to strength, and none of this would be possible without your valued support and feedback. 2019 has been an incredibly busy year as we set out to bring even more value to our Members. We launched the hugely popular monthly Stroke of Luck Competitions which now gives our Members more chances to win more prizes. We released the new GET THE EDGE email which is filled with product news, competitions and rewards, and we welcomed Murtaghs of Drogheda and Bandon Co-Op as new participating stores for Dulux Trade Points. “I signed up to Dulux Trade Points back in October 2018 after a co-worker told me about it. I think the Rewards are great, it’s easy to earn points instore, and no other brand gives you something back for simply buying their products.” John O’Neill Decorator, and Dulux Trade Points Member As we wrap up the year, we have 32 participating stores offering the Dulux Trade Points Programme nationwide and have over 2,650 professional Decorators enjoying its benefits. We believe in making the programme as rewarding as possible for our Members. Check your point balance and please make sure you get all the benefits Dulux Trade Points offers you. The rewards list is filled with gift cards, tech products and flight vouchers. There’s something for everyone. We also want to make it quick and easy for you to get your hands on the rewards you want. If you haven’t already seen it, the Trade Points App allows you to check your point balance and claim rewards on the go. It’s a fantastic App to have on your phone. Find out more here On behalf of the team in Dulux Trade, thank you for your business. We look forward to working with you in 2020, providing you with the best in paint products and extra value through Dulux Trade Points.  

use on interior walls and ceilings likely to be disfigured by mould • Excellent adhesion & durability • Full colour range available • Coverage up to 17m2 per litre Mouldshield Fungicidal Eggshell • Water-Based • Antifungal • Suitable for use on interior walls and ceilings likely to be disfigured by mould • Especially suitable for spaces with high moisture & condensation levels • Excellent adhesion & durability • Full colour range available • Coverage up to 16m2 per litre